Location
US
Industry
Veterinary
A US-based pet education startup had a strong concept, a California CTO, and an ambitious roadmap. Devspace stepped in as the full execution team - rebuilding the platform, designing the product from scratch, and providing the technical leadership to ship it.
The client came to Devspace with a clear product vision and a partially built application that needed a fresh start. The existing foundation wasn't workable - the codebase needed to be rebuilt and the UX designed properly before anything could ship with confidence.
The idea itself was strong: a gamified mobile app for dog owners built around daily micro-learning - short, science-backed lessons and quiz challenges designed to improve owners' understanding of dog behaviour and deepen the bond with their pet. The market for mobile pet education is growing fast, and the founder understood it well. What they needed was a team that could execute the product at the level the concept deserved.
The client's CTO was based in California and available for strategic validation and direction - not day-to-day delivery. Devspace became the execution layer: engineering, design, and the technical leadership needed to bring structure to a project that had lost momentum.
What we did
A rebuild across every layer of the product - engineering, design, and technical leadership.
We rebuilt the application from a compromised foundation into a production-ready platform. The architecture was redesigned for the demands of a content-driven, mobile-first product - daily quiz delivery, streaks and gamification mechanics, user profile and progress tracking, and a content management layer for certified trainer material. The rebuild wasn't cosmetic. It addressed the structural issues that made the original codebase unworkable.
The original build had no coherent UX design behind it. We took the product from concept-level wireframes through to a fully realised mobile interface - information architecture, interaction design, visual identity applied across the app, and a UI system that could support the daily-game loop the product depends on. Design and engineering worked in parallel throughout, not in sequence.
With a remote CTO operating at a strategic level, the project needed someone close to the work who could make technical decisions, maintain quality standards, and keep delivery moving. Devspace provided that function - acting as the technical leadership layer between the client's vision and the engineering team's output.
The app is built around a daily game loop - fresh 60-second quiz challenges every morning, streaks that build habits, and a sharing mechanic that lets users celebrate their dog's personality. We designed and implemented the gamification layer - points, streaks calendar, and the engagement mechanics that give users a reason to return every day.
The product shipped. What had been a stalled, unshippable codebase became a live mobile application - available on iOS and Android, structured around a daily habit loop, and built to scale. The app delivers science-backed dog behaviour content from certified trainers with 20+ years of experience, packaged as quick daily challenges accessible to any dog owner regardless of prior knowledge. The gamification layer - daily quizzes, streaks, personality sharing, and upcoming multiplayer leagues - positions it squarely in the fastest-growing segment of the pet app market. The client now has a platform they control, a design system that scales with the product, and a technical foundation capable of supporting the roadmap ahead.
Location
US
Customer since
2023
Industry
Veterinary
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